Building robots to move hearts and minds, not boxes and screws. Backed by Nadia Partners.
Against the pursuit of untrue beings:
You can neither see nor love something you do not truly know, and robotics is a field almost exclusively dedicated to breathing life into untrue beings.
While this may be okay for the bulk of the robotics market focused on industrial applications, it is no recipe for the much foreseen robotics future. Hundreds of companies are spending billions of dollars chasing the same dreams of 2006 twenty years later. The few companies focused on the consumer market are either creating cold, clumsy servants clad in plastic or draping bundles of metal and wire in a coat of false skin in hopes that everyday people will magically forget that they are merely machines of labor.
It seems as though the robotics space is performing for itself. Humanoid projects are academic research labs disguised as startups. The founders treat Tech Twitter as their real audience, not customers. We admire the roboticists pushing the field forward, but we don’t believe the company that matters in robotics will be one of forty who built a very expensive part of an assembly line, nor one of the few companies trying to install a mechanical slave in your home.
Introducing a new species to humanity:
Our aim is to bring life to a new species of beings into human existence. In the coming two decades, we will either flood the world with disingenuous mechanoids—slop with arms—or we will introduce new characters who we cherish and who evolve our distinctly human existence. Robots may not have souls like we do, but they will have the souls we give them.
The breakthrough can only come from a robot that is made to be a robot. Not one built in the physical image of man nor one pretending to be your dog. A robot with the ability to express its own worldview based on its inherent form, capabilities, and limitations.
The industrial design of the first Yves robot will follow this philosophy. Humans can anthropomorphize even the simplest of shapes. Instead of hiding a machine behind false metaphors, we will imbue a beautiful form with the power of technology.
Last updated July 14, 2026 · ca204b8